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VIVA MUSIC: What is Promonetics in brief?

Patrik Lindström: Promonetics is a promotional community for labels, artists, promoters, DJ’s and media. You can think of it as a blend of Facebook/Myspace/Google+ together with a promopool. At Promonetics, artists and labels are able to share their promotional material such as promos, videos, photos and live dates to hundreds of potential partners and get all the feedback on the same place. The DJ’s and media have a great library of promos to review, give feedback on and create partnerships. All for free.

VIVA MUSIC: What is the appeal of Promonetics for a bigshot? What about a newcomer?

Patrik Lindström: There’s big potential for the big label as well as for the small artist. For the big label, they are able to reach DJ’s and media they would not have come in contact with otherwise. As well as cutting down maintenance and cost on their own promopool (I know a few labels that have stopped their own promopool to go over to Promonetics to 100%). The (perhaps unsigned) artist is able to easily get their promo out to hundreds of potential media users, but also other labels, so they both get the promotion and the possibility to be signed.

VIVA MUSIC: When did you first have the idea of Promonetics and when did it all start?

Patrik Lindström: When I started to learn how to code PHP (actually only learned about 1-1½ years ago), I wanted to make something that was both usable and good for learning. So it all started out as a down-loadable webapp promopool kit. The thought was that labels could download it for free, install it on their own platform and customize the appearance to fit their own design. When I was only a few hours until completion, I started to think what I wanted myself as a editor of a netzine (Brutal Resonance). I was tired of visiting so many  different promopools, I wanted all the promos from the same spot, an easy way to find new interesting labels, give feedback in an easy way and most off all, get a closer connection by actually creating a friendship. I also wanted it to be a free service, financed by peoples donations. So I started to form the basic idea of what Promonetics is today. With the help of German promoter Promofabrik, that gave me webspace, I was able to start out with a simple promopool functionality, just to see if it was any interest in it. It was, the site grew and I left the Promofabrik server for Blackbyte.se who supply me with servers for a very, very decent amount. Since the release, the site has gone through quite a few versions, different functionality (testing what works and what is not) and is what you see today. The social and free promopool platform that is Promonetics with around 500 users. Now, I can honestly say that I have reached the point where I am pleased with Promonetics, what I wanted one year ago when I started out testing different approaches. But the fact that I am pleased does not mean I am done, I always, every day, think of new ways to make it better. I also listen to all user feedback and try to supply with their wishes whenever possible. (more…)