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“Inertia are the best and most aggressive band in London.” – Gary Numan

Current lineup: INERTIA are Reza Udhin, Alexys B, Kneill X and Andrew Lowlife.

Tracklist: “Deworld” * “Anticulture” * “Feed” * “Feline Fantasy” * “Repeat & Follow” * “Alien” * “Strange Familiar” * “Gone” * “Fallout” * “Round and Round” * “Capture”

About the album: Hot off the back of a daring covers album “Kloned” and a club-hit single “Repeat & Follow”, London’s electro-industrial veterans Inertia are back with “Deworlded”, their first full-length album since 2007’s “Inertia”. Eighteen years and multiple line-up changes have re-shuffled Inertia into a veritable electronic-super-group comprising members from Killing Joke, Electro-Falco, Killer B Movie and Swarf, all of who show off their prowess on this latest offering. 

“Deworlded” is conceptually strong and musically well-executed album. From the opening bars of the first track, the album takes you on a journey, compelling you to step outside of yourself and take a look at your life. It isn’t a preachy album though. Instead the band’s musical pedigree has allowed them to utilize their skills to create a collection of club-friendly songs with a lot more going on below the surface.

There are plenty of stand-out hits to ensnare fans of all electro sub-genres. “Deworld”, the album’s opener, is a slinky groove-laden affair that recalls the classic EBM sound of the ’90s. “Feed” on the other hand, is an up-tempo electro-rock track with a solid, driving beat. The album’s lead single, “Repeat & Follow”, is a fantastic slice of modern electro-industrial that is both hard and infectious with a sing-a-long chorus for good measure. Whereas “Gone” is a high energy synthpop number with a strong electronic-percussion lead and memorable melody. (source)

VIVA MUSIC “Deworlded” album review:

“Deworlded” (November 2010, with Cryonica Music) is an album about alienation; not in a classical, existential way, but about the alienation brought about by the day to day course of life, the one that we presumably live while immersed in what we deem to be reality at its utmost. With an intriguing start up in the guise of the mesmerizing track “Deworld”, the album gains in shape and substance with each and every track. There isn’t a breathing space in “Deworlded”; leaving the listener to choose between listening to the album in one gulp or postponing the listening in one gulp – there are not half-measures with INERTIA.

“Anticulture” is, as the title of the song goes, a manifesto with a moderately fast pace, aimed at replacing our preconceptions about culture. Melodically very pertinent, “Anticulture” is also a powerful statement which builds very Depeche Mode-esque tension. The ensuing track, “Feed” is an alert and vibrating track, and adds up to the expectations created by the previous tracks of the album, at the same time confirming them. “Feline Fantasy” also adds a more danceable edge to the album, and is definitely one of the tracks that stick to mind after listening to “Deworlded”.

“Repeat&Follow” definitely does what it says, since the immediate impulse on listening to it is to obediently listen to it again. Just like “Alien”, “Feline Fantasy” and “Repeat&Follow” would definitely group on for a club setlist, with their very incisive sound and finely tuned emotion.

If the same holds true of “Strange Familiar”, it is also because of the added value brought about by the majestically entwined instruments on this track. If you think that “strange” and “familiar” have nothing to do together, then you definitely need to listen to this track in order to grasp the internal contradiction that the title’s oxymoron comprises and delivers in a very memorable manner. “Gone” and “Fallout” are ineluctable energy-packed boosters, while “Round and Round” seems a truly empowering experience and at the same time a hide-and-seek game that involves the body, the mind, and the soul. Last but not least, the song that closes the album, “Capture”,   playing on undertones of bereavement and unrequited sentiment, is a wonderful conclusion for “Deworlded”, just like the album itself, it is articulate, sentient, and memorable.

Inertia – Official Site | on Facebook